
In 2004, Audigier created and launched “Ed Hardy.” He optioned and was granted the exclusive rights to the designs of Don Ed Hardy, the “Godfather of Tattoo.” With “Ed Hardy”, Audigier has created not simply a brand, but an entire lifestyle and culture of street couture. His products appeal to both men and women equally, a rarity in the contemporary market. Due to his incredible knowledge of new trends and his charismatic personality, more than 5,000 major stars of all genres support and have been frequently seen wearing Audigier’s unique designs.